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Steiner Sports: player search ads
Ai and Steiner Sports rolled out a great context-aware ad panel that presents product search results based on page content on espn.com. The search widget, as we call it internally, receives a search...
View ArticleUsing Social Websites to Your Brand’s Advantage
I just stumbled upon the fact that Chocolate Skittles allegedly exist. While researching the validity of this, as well as the availability of said Chocolate Skittles, I checked out skittles.com. After...
View ArticleFinding value beyond ads
The lead eMarketer story today is How Much Ads Cost. It breaks down offline media CPMs in a handy graph, then makes a separate set of online assessments. The biggest takeaway? Display advertising...
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What will Promoted Tweets mean for ecommerce?
The news that Twitter is getting into the advertising business has exciting implications for companies ready to harness real-time conversations for ecommerce activity. Companies with products and...
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